Ulta Beauty’s 21 Days of Beauty Sale Is Here—Details

Fall is nearly upon us, which means I will be diligently cleaning the piles of beauty products in my apartment, recycling empties, and coming to the shocking realization that most of my skincare has expired. But I’m not the kind of person to purge my stash without a backup plan in place. This year, the best solution is to take advantage of Ulta’s 21 Days of Beauty Steals sale. For 21 glorious days, Ulta will be placing some of its most sought-after, wishlist-ready products on sale, for a whopping 50% off.

This is the deal: Every day, from August 28th until September 17th, Ulta will have a rotating selection of discounted products. You’ll be able to find deals on everything from Benefit’s incredible brow pencil to r.e.m. beauty’s bestselling eyeliner. The trick is to plan ahead, make your wishlist, and don’t forget to bookmark this page so you know what day your favorite product will be marked down.

Plus, there are a few top-secret products that will be going on sale on specific days, which means that a daily check-in should be part of your schedule. If you want a little insider scoop, here are 19 of our favorites that will be going on sale, and on which day. Plan accordingly!